Blog

Smooth Is Suspicious. Why the Most Polished Voice in the Room Is Often the Least Trusted

Smooth Is Suspicious. Why the Most Polished Voice in the Room Is Often the Least Trusted.

Orchestraight Team

Jun 2, 2026 · 1 min

Your Voice Matters - Jon Goehring on Storytelling & Trust In Communication

This is about more than podcasts or voiceovers; it’s about commanding attention, building trust, and turning every conversation into a business development opportunity.

Orchestraight Team

Mar 26, 2026 · 2 min

The Sales Psychology Behind the Most Uncomfortable Moment in Any Deal

Jake and Jon break down why that instinct is costing you deals and how to replace it with one of the most powerful negotiation skills you can build. The ability to hold silence without flinching.

Orchestraight Team

Mar 23, 2026 · 2 min

Stop Closing. Start Caring. John Barrows on Just Giving a Shit

Most sales conversations don't fail because of pricing or competition. They fail because the rep stopped listening somewhere between hello and the close.

Orchestraight Team

Mar 19, 2026 · 2 min

Your Script Is a Crutch: Here Is What Elite Sales Psychology Actually Looks Like

Orchestraight Team

Mar 16, 2026 · 3 min

Mastering the Hero’s Journey in Business: How to Craft Your Origin Story

Mike Wittenstein, joins Jake to reveal why process-based pitches kill sales... and how emotion-driven narratives transform customers into lifelong advocates.

Orchestraight Team

Mar 12, 2026 · 1 min

Stop Taking "No" Personally: How to Flip the Script on Rejection

In this AMA episode of Own the Room, Jake and Jon tackle two of the silent killers of entrepreneurial success: taking "no" personally and burning yourself out with back-to-back sales calls.

Orchestraight Team

Mar 9, 2026 · 2 min

Prospect Meetings Falling Flat? Jon Bassford’s Curiosity Cure

Jon Bassford, bestselling author of The Curious Leader, reveals how the way you word a question completely dictates the answer you get. Unlock perspectives you never would've generated yourself.

Orchestraight Team

Mar 5, 2026 · 2 min

Losing Leverage? Five Secrets To Communicate From STRENGTH

Jake breaks down five practical moves that help you reclaim control. Learn how to slow your speech, avoid defending prematurely and making excuses, and use silence strategically.

Orchestraight Team

Mar 3, 2026 · 2 min

Losing Their Attention? 5 Ways To Win The Room Back FAST

Jake breaks down the science of attention, emotion, and status, revealing five proven moves to pull focus back to you... FAST.

Orchestraight Team

Feb 23, 2026 · 2 min

Invisible in the Marketplace? How to Retarget Your Brand for Success

Cory Hanscom, seasoned CMO and expert in brand architecture, reveals how modern businesses lose relevance when they fail to evolve their brand strategy to match shifting markets and buyer ambitions.

Orchestraight Team

Feb 19, 2026 · 2 min

5 Game-Changing Habits to Command High-Stakes Conversations

Jake and Jon break down five essential habits that transform how you communicate under pressure.

Orchestraight Team

Feb 16, 2026 · 1 min